When the workers are promoting the FL Obama care health insurance and asked about the status, they usually go to a heat map found online. The map shows two colors: it turns into darker green showing where most of the people are and the bright red color represents areas where there is a high enrollment. Also, the map is showing the holes and the communities that must be targeted; this is according to Lynn Thorp, Health Planning Council’s regional director of Southwest Florida. The information is handed out to farmers, rodeos, hockey games, markets and almost all places where people gather. It explains about the Florida health insurance marketplace.
This mapping strategy used by the state of Florida is the major reason why they are leading the nation in terms of the number of people signing up for the health plans of private Obama care even if they are a Republican controlled state. To date, the state’s tally exceeds California which is a Democrat-led state. Florida embraced building the law through their online marketplace; much more that they have twice the population at the same time their outreach federal funding is three times than the normal budget.
Joel Ario, the managing director of Manatt Health Solutions said it is very surprising that Florida did a great job than all other states and the strategy they used will be looked at by other states that also want to promote enrollment and learn from their lessons too. As of the middle of January, about 1.27 million Floridians were enrolled in exchange of the plans based on the federal data. The figure is greater than the 1.2 million Californians enrolled. Also, the population of Texas is 6 million more than Florida but their enrollment is only 919,000. Both countries have uninsured rates of 22% and California has only 17%.
This sounds very ironic according to Executive Director Leah Barber-Heinz of Florida CHAIN, a leadership that has been actively opposing the law shows true commitment. Also, the state portrayed the high need of affordable coverage; in fact they showed the best Florida healthcare plans.
Other reasons for the highest enrollment in Florida include the intense competition of insurers and the strong coordination among community and non-profit groups that received federal grants for persuading more people to sign up. Another factor is Florida’s decision of not expanding Medicaid. With this, the consumers left in the Obama health care are those with income more than the poverty level, which is $11,600 annually with no option for coverage than to purchase a private plan.